10 Oct 2009

Troll Beads - New Or Retired - A Collecting Phenomenon By Allen X Stecklee

Troll beads
Troll Beads are unparalleled in the jewelry universe. The thing that is most identifiable about Trollbeads, apart from the daring design, is the utilization and combining of attractive materials.

Every bead has a history, taking its creation from mythology, astrology, fairy tales, beasts, flora, cultural variety, and drawn from the usual things of commonplace life. They are made employing a combination of exquisite materials including sterling silver, 18 karat gold, Italian Murano Glass, natural pearls and precious stones. The line of Trollbeads charms was produced over the past 2 1/2 decades. Now, 18 Danish and world famous jewelry designers create the beads. There are over 200 unusual representations of Trollbeads. The numerous extraordinary symbols, flowers, animals, zodiac houses, colors and materials offer you unlimited variants and combinations, allowing the jewelry to be both different and personal. You can start up with a singular bead or be emboldened and start up with a collection. The beads can be worn on a silver or gold chain, as a bracelet or necklace.

Troll beads have been available for the previous 30 years. From the beginning Trollbeads were the brain child of Danish gold worker Svend Nielsen. At first they were a unparalleled jewelry gift for acquaintances and family back in 1976. Nowadays Trollbeads are unmatched as one of the quickest selling jewelry innovations not only in Denmark but international. In the 1980s Lise Aagaard began an apprenticeship making Troll beads, she began trying out materials and produced the first glass bead which became widely accessible in 2002. As technology develops, more beads of extraordinary forms, colors and sizes can be worked and there are now beads for every occasion and persona with new inventions appearing every day. The beads can be made into bracelets and necklaces and arranged by you or you can buy complete bracelets and necklaces to start your collecting. The perpetual modification and development has made Trollbeads legendary and has imparted the company a massive devotee base across the world.

The beads are marketed world wide both on the web and also from jewelry and gift shops. What is it that causes Trollbeads to be so attractive is in the premise that Svend Nielsen had when he made the initial Trollbeads. He was inspired by of the historic success of the traditional charm bracelet with gold and silver charms that are commonly fixed to a conventional bangle. This established style of jewelry had been successful for years because buyers could collect charms and individualize their bracelet, however once the charms were attached, the band is static and only a extensive effort and expense would modify the style of the bracelet. Svend Nielsens thought was to generate a charm bracelet that could be individualized like the established charm bracelet but would be able to be adjusted instantly with no technical experience demanded. His innovation was Trollbeads using a fox tail bracelet, Murano glass, cast silver and gold beads that slip on and off rapidly.

Every bead has a history, every story has a bead. Its true and Trollbeads have been cited as the "New Age" charm bracelet. Mostly Trollbeads owners are special from other bead collectors and are made up of many varieties of people. Trollbeads attract a more sophisticated client than the Chamelia or Pandora lines. The motto for Trollbeads is "Every Story has a Bead". The Trollbeads artisans endeavor to make fine intricate sculptures. The beauty and uniqueness is evident in every last bead. Trollbeads are unique from other beads as it was the first interchangeable bead line on the market in Europe. One of the most beneficial features of the Trollbeads jewelry is that beads can be exchanged without the involvement of a jeweler. You can wear your beads in a necklace one day and the next day wear them on a bracelet, or mix and match your beads to fit your temper or style. Their long 30 plus years of maturation and design has positioned them as the best selling collectible and interchangeable bead jewelry line on the market.

The constant change and evolution has created Trollbeads renown and given the line a large following world wide. Trollbeads have been designed around popular subjects. From the mythical Pegasus and even mermaids to dragons and unicorns, Trollbeads are very fashionable for tweens as well as those that are more mature. Trollbeads jewelry has gone main stream with the new Troll Bead line that contains the softer elements of fantasy jewelry with various types of beads, rings and pendants that are a bit less edgy than some of the more traditional pieces. Their history in the U.S.A. is just six years long and its been an exciting and interesting course for Trollbeads U.S.

Allen loves Trollbeads and wants them all, but since that's not possible she collects pictures of as many different Trollbeads, especially retired Troll beads, as possible. Check out more pics and Trollbeads info at http://retiredtrollbeadsjewlery.blogspot.com/

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8 Oct 2009

Troll Beads -Where do you get troll beads?

Troll Beads

Troll Beads
Cheap because I went to the store that sells them, and they are so expensive so where can I get cheap troll beads?

The only place I've heard of that sells troll beads wants about $40.- a piece for them. I thought my cloisonné beads were expensive at $3.50 each. I guess not.

If you want info on the place that sells them for $40.- each, it's The Emporium in Camarillo, CA. You can find their contact info online by using Goodsearch or Google or whichever engine you like.

In my town (not anywhere near denmark) they are very popular! Everyone loves them and puts them on their pandora bracelets. Troll beads make great gifts and have many fabulous colors and patterns to choose from!!

I used to have a charm bracelet where I had to go to the jeweler's for them to put on each new charm. I want a bracelet where I can do this myself. No Claire's please! I like nicer jewelry. Silver base bracelet. Colorful or silver charms. I like Pandora and Troll beads.

Which one do you like better and why? I also want suggestions of other types of charm bracelets besides pandora and troll beads.
I saw some the other day. I just don't remember where. I'm serious. They were so cool!
Here's the site: http://trollbeads.com/site/trollbeads_usd

You can buy a nice variety of silver charm bracelets including Pandora on eBay .You can buy a traditional kind of charm bracelet and the charms at


You can put the charms on yourself. There's more of a selection than Pandora or Troll beads.

I bought a blank gold charm bracelet there and am buying up charms to add to it now. Just make sure you measure your wrist and that the bracelet won't be too big or too small before you order. Leave some room so you can put it on easily but not so much it will fall off.

You can buy also take a peek on troll beads at juicy couture http://www.juicycouture.com/shoponline/ or tiffanys

I like troll beads, they have a great selection of nice charms to choose from. They also have glass beads and gold and diamond charms. troll beads are good quality, although they are quite expensive. Tiffanys have charm bracelets, although I don't know if they have as many nice charms as Pandora do.

I bought a blank gold charm bracelet there and am buying up charms to add to it now. Just make sure you measure your wrist and that the bracelet won't be too big or too small before you order. Leave some room so you can put it on easily but not so much it will fall off.
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5 Oct 2009

Troll beads 2008 - A Year in Review By Louise Rogers(troll beads)

Trollbeads 2008 - A report

Trollbeads hits the mainstream with steam and keeps on growing!

Trollbeads is a line of interchangeable jewelry hailing from Denmark. Their long 30 plus years of development and design has positioned them to be the next best selling collectable and interchangeable bead and accompanying jewelry line on the market. Their history in the United States is only about 6 years long and it's been an exciting and interesting path for Trollbeads U.S. and it's just the beginning.

Morten Petersen, who was originally from Denmark and the head of Lund Trading Inc., a distributing company he founded in Maryland, brought this line over from Denmark to distribute in the U.S., Canada and Puerto Rico. At first the line was slow to grow here. Perhaps it was the representatives bringing it to market, or the market they were aiming for or maybe American women just weren't ready for them. Each year the product was introduced to new venues and to new areas of the country and their growth became steady. Each year and with each growth level, the office at Lund Distributors was fine tuning its procedures to a more efficient level. A business that has steadily plodded its course, has just in the last year and a half, exploded on the American jewelry scene. Just recently the news is that November '08, a month where everyone was debating on bailouts and relief packages or watching as houses were auctioned off, Trollbeads saw its highest single month increase ever. In the most recent issue of the jewelry trade magazine "In Store" Trollbeads was #2 on the list for the most exciting line retailers wanted to carry and Rolex was listed #6. It was my understanding that Lund has blown away 2007 sales figures but to excel in a month that for others was so bleak, points to one very obvious fact. The collecting of Trollbeads is recession proof. It's the small things that count when times are difficult and these beads have a humorous side and a highly spiritual side. What better combination could there be in times like these?

For the most part Trollbeads collectors are unique from other bead collectors and are comprised of many kinds of people. If you compare the two major bead lines and compare their collectors, you will find that Trollbeads attract a more sophisticated customer than Pandora or Chamelia brands. The inspiration for the designs in Trollbeads comes from flora and fauna, mythology, spirituality, fairy tales and cultural diversity. The motto for Trollbeads is "Every Story has a Bead". The Trollbeads artists strive to create small intricate sculptures and the beauty or uniqueness is evident in every bead. This differs sharply from the other bead lines as it where it was the first interchangeable bead line on the market in Europe and was the inspiration of many since.

This next year will be an interesting one to follow with Trollbeads. I believe it will be another record breaker but keep in mind the competition has taken its gloves off. Pandora has given all of its retailers an ultimatum. Starting immediately, they must drop any and all competing brands of beads or be dropped by Pandora. I know of some stores that have had to keep Pandora, because it's a broader line and they sell more dollar wise and have had to, very reluctantly, drop Trollbeads. As a dealer of Trollbeads I can tell already, from my point of view, this was a bad decision for Pandora. Even before the deadline occurred many customers entering my store were aware of the situation and had very negative feelings toward Pandora. Today the consumer is savvy and educated and they do their homework on anything of value they are considering to buy. When a company is purchased by a large conglomerate, as Pandora has been, the focus is only on the numbers and nothing else. There is no concern for what this ultimatum will mean to many of its stores. I know for a fact that if a store has carried both lines, they have done well with both lines. They support the sales of each other because many people collect both lines. Small retailers forced into dropping a line, such as Trollbeads, means cutting their revenue by a huge portion. In this economy it may be devastating to small retailers. Read the news, it's the large conglomerates that are bringing this country to its knees. Small businesses employ more people in this country and through no fault of their own, will be brought down by also.

It doesn't take long to discover the differences in both of the company's artistic and technical standards. It also doesn't take long to understand the differences in management. I hear day after day, "My wife used to collect the other beads and now she is switching to Trollbeads." Just yesterday I helped a couple of customers who also had Pandora beads, talk about Pandora and how difficult it is for stores to deal with the demands Pandora puts on the stores. Dealers who are holding on to their Pandora accounts are angry at the demands Pandora is making on them. Pandora is turning itself into the "bad guy" and should be worrying more about its image and less about the numbers and less about trying to be the only "like" brand in the store. Haven't they ever heard that competition is a good thing?

Keeping in mind Pandora has forced a number of retailers to drop Trollbeads, I still believe 2009 will be another record breaking year for Trollbeads. The negativity produced by Pandora will mean that Trollbeads will fare better in the long run.

Louise Rogers is a 30 year veteran in retail. She owns and manages 3 retail stores and has an on line business selling Troll beads Jewelry. Louise has acted as a consultant to retailers who are looking to brand their products and their name and has consulted in the field of marketing and display. Louise has written other articles on retail ans has been written about in Fortune Small Business Magazine, a CNN publication.

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